Our Story

Hi! We’re Utzy Naturals, a family-run supplement brand based in the rolling countryside of Wisconsin.

Our journey started when I (Dan) founded Utzy Naturals right out of college, inspired by my family’s deep roots in the supplement industry. I grew up in the world of wellness, watching formulas come to life, learning from leading functional medicine doctors and researchers, and seeing firsthand what it takes to create products that truly help people.

Eventually, I earned a master’s degree in herbal medicine and set out to build a company of my own, one focused not just on selling supplements, but on building long-term health from the ground up.

At Utzy Naturals, we believe in taking care of your body before it breaks down. That means investing in clean, scientifically backed ingredients, deeply researched formulas, and products that support your body's natural processes: detoxification, immunity, energy, and sleep.

Our guiding philosophy is simple:

Help people thrive in our modern, toxic world.

We launched with a single product and a simple mission, to make supplements we’d proudly give to our own parents, siblings, and kids. Since then, our product line has grown, but that same care and intention still guide every decision. We’re still a tight-knit team, working alongside siblings, raising families, and tending to the herbs we grow right on our organic farm.

Today, we’re proud to serve customers across the country who trust us to support their health journeys. Whether you're dealing with everyday stress, looking for clean longevity support, or simply trying to feel better in your own skin, we’re here to help.

Thanks for being part of our story.
Thanks for supporting a brand built on faith & family.
And thanks for taking your health seriously.